Adolescents are young male and female humans between the age of 10-17 years. During adolescence, lots of changes occur.Adolescents tend to explore as they want to understand what goes on in their bodies and physical environment. At this period, they are exposed to lots of good and bad. I will term this period "period of exploration". Adolescents have physical,emotional, social and sexual changes that occur in them. How does this bring us to the topic of discuss?It is pertinent to build the article on the above description to help set the pace for what is to come. Does alcohol advertising have a negative impact on adolescents? Alcohol is the most popular drug amongst young people in recent times. Young people tend to consume alcoholic contents due to peer pressure,ads, role modeling,etc. Alcohol advertising goes on in TV channels in which young people are exposed to. Other ways in which alcohol advertising is passed on to adolescents is via mobile devices through social me...